11. ________are courses of actions that should be taken by : 1260298.
11. ________are courses of actions that should be taken by the firm based on the results of the study.
A) conclusions
B) recommendations
C) findings
D) interpretations
12. The __________ section discusses any potential problems that may have arisen during the data collection process or because of assumptions which were made during the research study
A) discussion
B) limitations
C) problems
D) conclusions
13. The most frequently cited limitation is the:
A) sample used for the study
B) the manner in which the data were collected
C) the analytical tools used to interpret the data
D) non-response bias
14. As to the typical format of the marketing research report:
A) the terminology and section headings are normally the same across industries
B) the first piece of information on the title page is the name of the researchers or research firm who conducted the study
C) both of the above are correct
D) none of the above are correct
15. The _________should be on the front cover of the research report.
A) title page
B) executive summary
C) table of contents
D) legend
16. The _________lists the different sections of the report in sequential order
A) title page
B) executive summary
C) table of contents
D) legend
17. As to the title page:
A) titles should always be complete sentences
B) titles should convey the essence of the topic contained in the report
C) both of the above are correct
D) none of the above are correct
18. According to the text, the order of information on the title page should follow:
A) title, name of the person/firm for which the report is prepared, report date, report preparer
B) title, name of the person/firm for which the report is prepared, report preparer, report date
C) title, report date, name of the person/firm for which the report is prepared, report preparer
D) title, report date, report preparer, name of the person/firm for which the report is prepared
19. The table of contents:
A) lists the different sections of the report in alphabetical order
B) will include a listing of any appendices.
C) both of the above
D) none of the above
20. The executive summary should:
A) include all of the research findings
B) describe the sample
C) both of the above
D) none of the above
11. ________are courses of actions that should be taken by : 1260298
