11. Disadvantages of open-ended questions include:

A) respondents are restricted to the answers given

B) researchers must generate the list of alternative answers for the question

C) both of the above

D) none of the above

12. A ___________ is a closed-ended question with two response options.

A) double barreled question

B) dichotomous question

C) double shot question

D) deontological question

13. A dichotomous question can take the form of a:

A) nominal scale

B) ordinal scale

C) both of the above

D) none of the above

14. A multiple-choice question can take the form of a:

A) nominal scale

B) interval scale

C) both of the above

D) none of the above

15. A __________ is a question in which respondents are instructed to check all response options that apply.

A)  multiple choice question

B) multiple-response question

C) Likert scale question

D) noncomparative question

16. _______ occurs when individuals simply check the first one that applies rather than take time to look at all of the possible choices in a long list of response items.

A) nomological error

B) position bias

C) nonresponse bias

D) validity error

17. Asking individuals to identify the best brand in a list of 30 brands is likely to produce __________.

A) better information than asking several comparative questions with fewer brands

B) position bias

C) nonresponse bias

D) survey fatigue

18. Randomization of the list of responses by creating different versions of the questionnaire is likely to alleviate.

A) survey fatigue

B) respondents guessing at the true purpose of the survey

C) nonresponse error

D) position bias

19. An itemized rating scale assessing the likelihood of using different gaming platforms, with a 7-point scale ranging from “highly unlikely” to “highly likely” is an example of a ________.

A) double-barreled question

B) Stapel question

C) Scaled-response question

D) Likert question

20. An itemized rating scale assessing the likelihood of using different gaming platforms, with a 7-point scale ranging from “highly unlikely” to “highly likely” permits ________.

A) nominal scale analysis

B) interval scale analysis

C) both of the above

D) none of the above