11. In _________ data collection usually involves the use of : 1260319.
11. In _________ data collection usually involves the use of a checklist form, which tells the researcher exactly which actions should be recorded.
A) unstructured observation research
B) structured observation research
C) indirect observation
D) selective observation research
12. A primary advantage of observation research is that:
A) observed behaviors or observed characteristics can be reported
B) researchers can discern motives, attitudes, beliefs, or feelings of the participants
C) both of the above
D) none of the above
13. Observation research can be divided into three main categories. Which of the following is NOT one of those three main categories?
A) human observation,
B) online observation,
C) mechanical observation
D) all of the above are main categories
14. ______________ involves observing individuals in their natural settings using a combination of direct observation and video and/or audio recordings.
A) one-way mirror observation
B) ethnographic research
C) human observation
D) dialectical observation
15. Traditional ethnographic research is:
A) quite time-consuming
B) very expensive
C) both of the above
D) none of the above
16. In traditional ethnographic research:
A) researchers cannot see any visual cues, such as facial expressions and body language of the person
B) expense and time are both limitation
C) both of the above
D) none of the above
17. __________________looks for predefined sequences in text through analyzing unstructured text and identifying key phrases and relationships.
A) topic tracking
B) information extraction
C) clustering
D) duo-mining
18. ___________develops a user profile based on the documents a user views then attempts to predict other documents that would be of interest. It is the same technology that is used by companies such as Amazon.com to recommend additional books based on the book searches a customer does or the books that are purchased.
A) topic tracking
B) multivariate analysis
C) clustering
D) duo-mining
19. ___________involves grouping similar documents together. The software looks for phrases or words or groups of words that are similar and puts them into groups or categories.
A) topic tracking
B) information tracking
C) clustering
D) duo-mining
20. An extremely important research agenda for ________ is to detect “leaky” or “drop-off” points.
A) topic tracking
B) web tracking
C) information tracking
D) topic analytics
11. In _________ data collection usually involves the use of : 1260319
