11. The ___ used to estimate the average when the : 1260337.
11. The ___ is used to estimate the average when the data have been collected using a likert scale.
A) Mode
B) Median
C) Mean
D) Frequency Count
12. According to the text, the _____ always represents the highest peak of the distribution.
A) Mode
B) Median
C) Mean
D) Skewness
13. Scores assigned to continuous rating scales by the researcher are typically treated as ________ data.
A) nominal
B) ordinal
C) interval
D) ratio
14. _____ scale in which numbers are assigned for the purpose of identification, the numbers indicate order, the distance between the numbers are equal, and the scale has an absolute zero.
A) nominal
B) ordinal
C) interval
D) ratio
15. If the distribution is asymmetric, which measure of location is most appropriate if the data is in a nominal scale? If it is in an ordinal scale? If it is in an interval or ratio scale?
A) mode, mode, median
B) median, mean, mode
C) mean, mode, median
D) mode, median, mean
16. For an ordinal scale, the appropriate descriptive measure is a _______ and the appropriate test for differences would be a _________.
A) frequency count, chi-square test
B) frequency count, z-test
C) mean and standard deviation, chi- square test
D) mean and standard deviation, z-test
17. For an interval scale, the appropriate descriptive measure is a _______ and the appropriate test for differences would be a _________.
A) frequency count, chi-square test
B) frequency count, z-test
C) mean and standard deviation, chi- square test
D) mean and standard deviation, z-test
18. For a ratio scale, the appropriate descriptive measure is a _______ and the appropriate test for differences would be a _________.
A) frequency count, chi-square test
B) frequency count, z-test
C) mean and standard deviation, chi- square test
D) mean and standard deviation, z-test
19. A firm is conducting a study in which the key dependent variable is annual sales and plans to compare sales among different types of customers with whom the firm does business. What type of scale should be used to measure annual sales?
A) interval
B) nominal
C) ratio
D) ordinal
20. _________ is a method to evaluate reliability by repeating the measurement process with the same instrument with the same set of subjects.
A) equivalent form reliability
B) internal consistency reliability
C) test-retest reliability
D) Split half reliability
