11. With the _________ scale, respondents choose one of two : 1260278

11. With the _________ scale, respondents choose one of two : 1260278.

 

11. With the _________ scale, respondents choose one of two items in a set based on some specific criteria or attribute

A) constant sum

B) q-sort

C) paired comparison

D) rank order

12. A major advantage of a paired comparison scale is that

A) it is typically easier for respondents to choose among two items than to rank a series of items

B) not all possible combinations must be listed

C) both of the above

D) none of the above

13. Paired comparison questions can be classified as:

A) interval

B) nominal

C) ordinal

D) ratio

14. A primary advantage of the constant sum scale over rank order is that

A) the relative distance between rankings can be determined

B) researchers can compare the relative magnitude of the rankings

C) both of the above

D) none of the above

15._________scales are a non-comparative scale that allows respondents to place a response anywhere on a continuous line.

A) semantic differential

B) Likert

C) graphical rating

D) q-sort

16. Graphical rating scale questions can be classified as:

A) interval

B) nominal

C) ordinal

D) ratio

17. Most itemized rating scales produce __________ data because it is assumed there is equal distance between each of the categories or items in the response.

A) interval

B) nominal

C) ordinal

D) ratio

18. Some itemized rating scales produce _________ data because the distance between response options cannot assumed to be equal.

A) interval

B) nominal

C) ordinal

D) ratio

19. The __________ scale involves a finite number of choices anchored by dichotomous words or phrases.

A) semantic differential

B) Likert

C) graphical rating

D) itemized rating

20. The key to good __________ is choosing the anchor phrases or words that will produce discriminate answers among respondents

A) semantic differential

B) Likert

C) graphical rating

D) itemized rating

 

 

11. With the _________ scale, respondents choose one of two : 1260278

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