21. ____________ used by search engines as part of their : 1260320

21. ____________ used by search engines as part of their : 1260320.

 

21. ____________ is used by search engines as part of their algorithms to determine the organic listing of websites for searches.

A) link analysis

B) cookies

C) batching

D) duo-mining

22. Common forms of mechanical observation include:

A) radio and television monitoring and

B) eye tracking

C) both of the above

D) none of the above

23. Arbitron’s Portable People Meter (PPMTM):

A) is about the size of a cell phone and is worn by consumers throughout the day.

B) recognizes unique identification codes that are embedded in broadcast transmissions that are “heard” by the consumer in the home, car, work place, or other locations and transmits them at the end of the day back to Arbitron.

C) both of the above

D) none of the above

24.  Some major findings of eye tracking research include that:

A) ads in the left column are seen less

B) ads at the bottom are seldom noticed.

C) both of the above

D) none of the above

25.  Some major findings of eye tracking research include that:

A) text-based ads are seen longer than visual or display ads

B) larger ads and images hold eye attention longer than smaller ads or images.

C) both of the above

D) none of the above

26. _________measure changes in the electrical resistance in the skin in response to a subject’s exposure to stimuli, such as a television commercial.

A) voice pitch analysis

B) galvanometers

C) pupilometers

D) ocilators

27. __________ focuses on subtle, involuntary physiological changes and anomalies in respondents’ voice as these changes are believed to reflect various emotions, stress, truth or deception.

A) voice pitch analysis

B) harmonic frequency analysis

C) tonsilators

D) ocilators

28. Pupilometers can

A) note the changes in the size of the pupil

B) identify the reason behind pupil change

C) both of the above

D) none of the above

29. Cross-tabulations are used to describe the relationship between ___ variables when one or more of these variables is a _______ variable.

A) two, interval

B) two, classification

C) three or more, interval

D) three or more, classification

30. Usually, marketers find it more beneficial to display data as ______, rather than ______ in the cross-tabulation

A) counts, ratios

B) percentages, counts

C) counts, percentages

D) ratios, counts

31. According to the text, which of the following are viable methods of research throughout the world:

A) human observation

B) mechanical observation

C) both of the above

D) none of the above

32. ________ are used to describe the relationship between two variables when one or more of these variables is a classification variable.

A) frequency tables

B) Cross-tabulations

C) Classification trees

D) Correlation

33. Cross tabulations can be used that contain _________.

A) frequency counts

B) percentages

C) both of the above

D) none of the above

 

 

21. ____________ used by search engines as part of their : 1260320

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