21. A request for research proposals (RFPs) typically include all of the following EXCEPT:

A) research questions

B) an overview of the research purpose,

C) description of the researchers’ experience

D) description of the target audience for the study

22.  Which of the following is NOT true regarding qualitative research?

A) it involves the use of small sample,

B) it uses unstructured data collection methods, such as focus groups, personal interviews, case studies, and other techniques

C) it is subjective and exploratory in nature

D) its results should be interpreted as providing definitive answers

23. Quantitative research involves:

A) using an unstructured process in which data is collected subjectively using techniques such as pilot studies and case studies

B) statistical tests and analyses

C) Both of the above

D) None of the Above

24.  ______________ research answers the questions who, what, when, where and how in describing the characteristics of consumers, brands, and other marketing phenomena.

A) exploratory

B) descriptive

C) predictive

D) causal

25.  ________________ broadly specifies the situation, phenomena, opportunity, or problem to be investigated, and guides the creation of research questions and hypotheses.

A) research purpose

B) research question

C) research design

D) research overview

26.________________ specifies the type of information needed to fulfill the research purpose, and make managerial decisions.

A) research purpose

B) research question

C) research design

D) research overview

27.________________ is the plan to address the research problem and/or hypothesis.

A) research purpose

B) research question

C) research design

D) research overview

28. A(n) ________ is research in which the behaviors of those being studied or the results of their behaviors are observed by researchers.

A) observation research

B) secondary data study

C) experiment

D) field experiment

29. A(n) __________is a research study where all variables are held constant except the one under study.

A) observation research

B) secondary data study

C) experiment

D) field experiment

30 ___________ is a research process involving brain-image measurements through the tracking of brain activity.

A) cognitive neuroscience

B) spasmatic reasoning

C) hierarchical values mapping

D) catatonic exploration