41. (p. 279) Which of the following strategies has the highest need for integration and differentiation? 

A. National responsiveness

B. Globalization

C. International

D. Transnational

42. (p. 281) _____ attempts to provide management with accurate forecasts of trends that relate to external changes in geographic areas where the firm is currently doing business or considering setting up operations. 

A. Environmental scanning

B. Functional scanning

C. Tactical scanning

D. Operational scanning

43. (p. 281) One of the most important foci in _____ is the market and includes the role of all potential competitors and the relationships surrounding those competitors, such as affiliation with one another or the connection between the company and its customers and suppliers. 

A. Strategy implementation

B. Goal formulation

C. Environmental scanning

D. Internal resource analysis

44. (p. 282) The strategic planning process that helps a firm evaluate its current managerial, technical, material and financial strengths and weaknesses is: 

A. Environmental scanning

B. Operational analysis

C. Internal resource analysis

D. Tactical analysis

45. (p. 282) This analysis identifies the key factors for success that will dictate how well the firm is likely to do. 

A. External

B. Internal

C. Competitive

D. Market

46. (p. 282) A key success factor is a factor that is necessary for a firm to compete effectively in a(n): 

A. International market

B. Highly-restricted market

C. Market niche

D. Broad market domain

47. (p. 284) According to the text, which of the following sets of goals almost always dominate the strategic plans of today’s MNCs? 

A. Quality and cost control

B. Finance and operations

C. Accounting and R&D

D. Profitability and marketing

48. (p. 284) Once strategic goals are set, an MNC will develop specific _____ goals and controls, usually through a two-way process at the subsidiary or affiliate level. 

A. Bureaucratic

B. Operational

C. Strategic

D. Contingency

49. (p. 284) The process of providing goods and services in accord with a plan of action is: 

A. Strategy implementation

B. Strategy formulation

C. Strategy control

D. Strategy contingency

50. (p. 284) An MNC must consider all of the following general areas in strategy implementation except: 

A. Management must implement functional strategies in areas such as marketing

B. It should consider investing only in advanced nations

C. It must carry out entry and ownership strategies

D. It must decide where to locate operations