42. An advantage of close-ended questions is that responses may jog a respondent’s memory and generate a more accurate response.

A) True

B) False

43. In open-ended questions, researchers must generate the list of alternative answers for the question.

A) True

B) False

44. A dichotomous question is a closed-ended question with two response options.

A) True

B) False

45. A double barreled question is another label for a dichotomous question.

A) True

B) False

46. A dichotomous question can take the form of a nominal scale.

A) True

B) False

47. A multiple-choice question can take the form of a nominal scale.

A) True

B) False

48. Randomization of the list of responses by creating different versions of the questionnaire is likely to alleviate position bias.

A) True

B) False

49. The appropriate descriptive statistic for demographic questions such as ethnicity would be the mean.

A) True

B) False

50. Split questionnaire design involves using a longitudinal design to have a group of respondents answer half of the questions at one time, and then the other half of the questions at a later time

A) True

B) False

51. To overcome a questionnaire becoming too long, researchers might use a split questionnaire design.

A) True

B) False

52. In the last five years online research has become prevalent internationally because smaller countries have a higher Internet penetration rate which makes it possible to complete online surveys.

A) True

B) False

53. A good business practice is to save money by just offering a survey in the native language where the study is being conducted (ex: France = French).

A) True

B) False

54. It is always a good idea to recode data into a new variable.

A) True

B) False