44. Companies that collect and sell common pools of data designed to serve information needs shared by a number of clients are called syndicated services.

A) True

B) False

45. Sources of secondary data that tend to be accurate include government organizations.

A) True

B) False

46. When it comes to secondary data, advocacy research is not a concern

A) True

B) False

47. PRIZM identifies the primary cluster segments for each zip code throughout the world.

A) True

B) False

48. The primary website analytic used by companies is dwell rate.

A) True

B) False

49. Organic emergence  involves developing efficient and effective results that arise from a natural search process.

A) True

B) False

50. Bibliographic databases provide access to business and corporate information.

A) True

B) False

51. The best source for business and corporate information is Dun & Bradstreet.

A) True

B) False

52. One of most well-known syndicated sources of retail sales tracking data is NPD group

A) True

B) False

53. In terms of measuring consumer satisfaction and product quality, the most well-known syndicated service is Dun & Bradstreet

A) True

B) False

54. Index numbers are not commonly included in many forms of marketing related secondary research because they do not allow users to quickly compare a characteristic of some type to its base.

A) True

B) False