44. One advantage of collecting data online is that researchers can examine the time to complete various sections of the survey.

A) True

B) False

45.  According to research by Bruzzone discussed in the text, straight-lining answers has a noticeable effect on data quality.

A) True

B) False

46. According to research by Bruzzone discussed in the text, speeding through the survey has a noticeable effect on data quality.

A) True

B) False

47. Coding refers to assigning numerical values to each response on the questionnaire

A) True

B) False

48. In dummy coding responses are coded a “1” if a response option is selected and a “0” if it is not selected.

A) True

B) False

49. Data validation involving examining data for values out of the coded range, examining data for values that are extreme, and comparing responses that show inconsistency.

A) True

B)  False

50. Cross-tabulations analyze relationships and involve comparing data across more than two different variables, at least one of which is measured at the ratio level.

A) True

B) False

51. For nominal data, the appropriate measure of central tendency would be a median.

A) True

B) False

52. For interval data, the appropriate measure of central tendency would be a standard deviation.

A) True

B) False

53. Continuous data is simply another name for ratio level data that can take any value, and which may include both integers and decimal points.

A) True

B) False

54. Continuous scaling questions are more challenging than open ended questions that produce ratio data.

A) True

B) False