44. Traditional ethnographic research very inexpensive.
A) True
B) False
45. Most text : 1260322.
44. Traditional ethnographic research is very inexpensive.
A) True
B) False
45. Most text mining research begins with information tracking.
A) True
B) False
46. Duo-mining involves grouping similar documents together. The software looks for phrases or words or groups of words that are similar and puts them into groups or categories.
A) True
B) False
47. The newest mechanical observation technique which is rapidly gaining adherents because of its potential is social media tracking
A) True
B) False
48. Arbitron’s Portable People Meter (PPMTM) recognizes unique identification codes that are embedded in broadcast transmissions that are “heard” by the consumer in the home, car, work place, or other locations and transmitts them at the end of the day back to Arbitron.
A) True
B) False
49. Some major findings of eye tracking research include that ads in the left column are seen less
A) True
B) False
50. The power of cognitive neuroscience is that it shows where brain activity occurs and to a certain degree the level of that activity
A) True
B) False
51. The only statistical test appropriate for cross-tabulation data is the chi-square statistic.
A) True
B) False
52. Cross-tabulations are used to describe the relationship between two variables when one or more of these variables is an interval variable.
A) True
B) False
53. Usually, marketers find it more beneficial to display data as counts rather than as frequencies in the cross-tabulation
A) True
B) False
54. Compared to other forms of marketing research, observation research can be used in global markets with fewer problems
A) True
B) False
55. Cross tabulation can be used to prove causality.
A) True
B) False
44. Traditional ethnographic research very inexpensive.
A) True
B) False
45. Most text : 1260322
