48. A spurious association means that the relationship truly cause-and-effect.
A) : 1260307.
48. A spurious association means that the relationship is truly cause-and-effect.
A) True
B) False
49. Market research is often not conducted with a specific purpose in mind.
A) True
B) False
50. Research hypotheses are always included.
A) True
B) False
51. While exploratory research will normally provide a higher level of information, it tends to take longer and costs are higher than descriptive or causal research.
A) True
B) False
52. The sample selection process begins by designing the sample method.
A) True
B) False
53. Descriptive research is appropriate when attempting to investigate whether a change in one item causes a change to occur in another
A) True
B) False
54. Quantitative research involves unstructured data collection methods that provide results that are subjectively interpreted.
A) True
B) False
55. The first of the six key steps of the marketing research process is developing the research design.
A) true
B) False
56. The sampling plan begins with a determination of the population to be studied.
A) True
B) False
57. Qualitative research usually involves the use of small sample.
A) True
B) False
58. According to the text, it is unethical to send out an RFP (request for proposals) to various companies if the decision has already been made about who will do the research.
A) True
B) False
59. According to the text, it is ethical to send out RFPs for the sole purpose of seeking information on how to do the study.
A) True
B) False
60. Conducting global marketing research involves fewer concerns and potential ethical situations, which makes planning the research process less critical.
A) True
B) False
48. A spurious association means that the relationship truly cause-and-effect.
A) : 1260307
