Multiple Choice Questions

1. __________ is the process of assigning numbers or labels to those phenomena or characteristics. It can be individuals, objects, or events.

A) measurement

B) scaling

C) categorization

D) clustering

2. Which of the following is NOT one of the four primary scales of measurement?

A) nominal scales

B) ordinal scales

C) interval scales

D) random scales

E) all of the above are primary scales of measurement

3. In __________ scales, numbers are assigned to objects or sets of objects for the purpose of identification and classification.

A) interval

B) nominal

C) ordinal

D) ratio

4. A __________ scale is the lowest order of the four scales since the numbers have no meaning other than identifying a particular characteristic.

A) interval

B) nominal

C) ordinal

D) ratio

5. Many demographic questions, such as gender, education, and ethnicity are examples of _____ scales

A) interval

B) nominal

C) ordinal

D) ratio

6. _______ means that all possible responses are included in the answer categories.

A) Mutually exclusive

B) Collectively exclusive

C) Mutually exhaustive

D) Collectively exhaustive

7. With _________ scales numbers are assigned for the purpose of identification, but also have the property of being arranged in some type of array or order.

A) interval

B) nominal

C) ordinal

D) ratio

8.  The scale Age: (1) 18-24    (2) 25-34    (3) 35-44    (4) 45-54    (5) 55+

is an example of which scale?

A) interval

B) nominal

C) ordinal

D) ratio

9. __________ scales include those which allow the respondent to rank items on the basis of some factor, such as preference.

A) interval

B) nominal

C) ordinal

D) ratio

10. Wal-Mart is: Powerful –:–:–:–:-X-:–:–: Weak

Unreliable –:–:–:–:–:-X-:–: Reliable

These scales are an example of a ____ scale.

A) interval

B) nominal

C) ordinal

D) ratio