Multiple Choice Questions
1. ______________is defined as the systematic process of : 1260318.
Multiple Choice Questions
1. ______________is defined as the systematic process of recording the behaviors or the results of behaviors of people, objects, and occurrences.
A) predictive research
B) observation research
C) causal research
D) systemic research
2. In ______, individuals are observed in their natural environment where they may or may not know they are being observed
A) contrived setting observation
B) disguised observation
C) natural setting observation
D) open observation
3. In ______, individuals are studied in a controlled or laboratory setting where they know they are being observed
A) contrived setting observation
B) disguised observation
C) natural setting observation
D) open observation
4. In ______, individuals do not know they are being observed
A) contrived setting observation
B) disguised observation
C) natural setting observation
D) open observation
5. The primary disadvantage of a contrived environment is
A) costs
B) time
C) that it is artificial
D) number of choices that can be presented to the consumer
6. The Hallmark kiosk example of researchers asking the customer for permission to observe and then encourage the individual to interact with the kiosk as he or she normally would is an example of:
A) contrived observation
B) open observation
C) indirect observation
D) product observation
7. A major disadvantage of the disguised observation approach is that:
A) researchers cannot see the person’s gender
B) it may make customers more nervous, or even use it in a way they believe the researcher wants.
C) both of the above
D) none of the above
8.The primary advantage of ________ observation lies in the freedom to observe and record whatever data the researcher believes to be important.
A) unstructured
B) structured
C) nonrandomized
D) randomized
9. A disadvantage of ________ is that not all relevant behaviors may be recorded, or adequately categorized because the observer is watching too much to be able to notice fine details.
A) unstructured
B) structured
C) nonrandomized
D) randomized
10. In ______, researchers watch participants and record behaviors they feel are relevant to the study being conducted.
A) structured observation research
B) unstructured observation research
C) indirect observation
D) selective observation research
Multiple Choice Questions
1. ______________is defined as the systematic process of : 1260318
