Multiple Choice Questions
1. Data previously collected for purposes other than : 1260308.
Multiple Choice Questions
1. Data previously collected for purposes other than the current study at hand is called_____
A) primary data
B) secondary data.
C) tertiary data
D) proprietary data
2. The major advantage of _________ is its accessibility, which in turn produces cost and time savings.
A) primary data
B) secondary data.
C) tertiary data
D) proprietary data
3. Secondary data sources include:
A) the library
B) internal company sources
C) Both of the above
D) none of the above
4. Data originated by the researcher specifically to address the research problem are called
A) primary data
B) secondary data
C) syndicated data
D) census data
5. Compared to the collection cost of primary data, secondary data is usually ______________.
A) more expensive
B) approximately the same cost
C) less expensive
D) nonexistent.
6. Companies that collect and sell common pools of data designed to serve information needs shared by a number of clients are called ______________.
A) Syndicated services
B) Datamining services
C) Pooled services
D) Think tanks
7. Disadvantage associated with secondary data includes:
A) the exact information needed may not be available
B) a great deal of it will be irrelevant to the research purpose
C) both of the above
D) none of the above
8. Much of the data collected by custom research firms is:
A) propriety and belongs to the client who paid for the study
B) nornally publicly available free-of-charge to individuals and companies
C) inherently strong when it comes to the quality and accuracy of gathered data
D) all of the above
9. When it comes to secondary data, which of the following is NOT true:
A) often it is difficult to determine the purpose of the study.
B) accuracy is affected by the purpose of the study
C) advocacy research is not a concern
D) it is important to look at the source of the study, why it was conducted, and the sample used
10. Evaluating the accuracy of secondary data includes evaluating:
A) data analysis
B) data interpretation
C) both of the above
D) none of the above
Multiple Choice Questions
1. Data previously collected for purposes other than : 1260308
