Multiple Choice Questions

1. The first and ultimate goal of written reports is to:

A) effectively communicate the findings

B) provide interpretations of the findings

C) draw conclusions

D) provide managerial insights

2. Writing effective research reports begin with:

A) providing interpretations of the empirical findings

B) understanding the different groups of individuals who will be reading the report or listening to the presentation.

C) organizing the data

D) summarizing the research problem and question

3. It is important in writing research reports to understand that:

A) most individuals have a fairly good understanding of analysis terms such as t-test, ANOVA, or chi-square analysis.

B) Readers who have heard of various statistical tests typically have no idea of how the results are read.

C) both of the above

D) none of the above

4. _______ refer to the results of the data analysis.

A) findings

B) interpretations

C) conclusions

D) insights

5. ________ refer to the presentation of the results of the data analysis in a context that the listener or reader can more easily understand.

A) findings

B) interpretations

C) conclusions

D) insights

6.  __________ expand of the presentation of the results of the data analysis to explain what the results of a research study actually mean.

A) findings

B) interpretations

C) conclusions

D) insights

7. Regarding conclusions, researchers should remember that:

A) correlation analysis alone is sufficient to prove causation.

B) high correlations between two variables provides sufficient evidence to indicate that one variable caused the other variable to change.

C) both of the above are true

D) none of the above are true

8. The term _______ refers to the described results derived from research that help firms to make more intelligent marketing decisions which result in competitive advantage.

A) findings

B) interpretations

C) conclusions

D) insights

9.  Generating insights:

A) involves spending time with the client

B) labor intensive process

C) both of the above

D) none of the above

10.  Generating insights involves using:

A) analytical skills

B) creative skills

C) both of the above

D) none of the above