True/False Questions

34. Advantages of secondary data include cost and time.

A) True

B) False

35. Open access sources of secondary data include syndicated research firms.

A) True

B) False

36. According to the text, both primary and secondary data are often necessary to fulfill the research purpose.

A) True

B) False

37.Accuracy of secondary data is affected by the purpose of the study.

A) True

B) False

38. Secondary data is often used for exploratory research and as preparation for primary research.

A) True

B) False

39. Secondary data is excellent for identifying consumer trends.

A) True

B) False

40. Data previously collected for purposes other than the current study at hand is called primary data

A) True

B) False

41. Secondary data involve new focus groups, questionnaires, experiments or observation studies specifically developed to help answer the research questions currently being investigated

A) True

B) False

42. The major advantage of secondary is its accessibility, which in turn produces cost and time savings.

A) True

B) False

43. Compared to the collection cost of primary data, secondary data is usually more expensive.

A) True

B) False