True/False Questions

35. The first and ultimate goal of written reports is to effectively communicate the findings.

A) True

B) False

36. The first and ultimate goal of written reports is to provide managerial insights.

A) True

B) False

37. Writing effective research reports begin with organizing the data.

A) True

B) False

38. It is important in writing research reports to understand that most individuals have a fairly good understanding of analysis terms such as t-test, ANOVA, or chi-square analysis.

A) True

B) False

39. Conclusions refers to the results of the data analysis.

A) True

B) False

40. Interpretations refer to the presentation of the results of the data analysis in a context that the listener or reader can more easily understand.

A) True

B) False

41.  Conclusions expand of the presentation of the results of the data analysis to explain what the results of a research study actually mean.

A) True

B) False

42. Regarding conclusions, researchers should normally make statements regarding which variable caused another variable to change.

A) True

B) False

43. Regarding conclusions, high correlations between two variables provides sufficient evidence to indicate that one variable caused the other variable to change.

A) True

B) False

44. The term insights refers to the described results derived from research that help firms to make more intelligent marketing decisions which result in competitive advantage.

A) True

B) False