True/False Questions

36. Longitudinal studies are conducted at a single point in time and thus provide a snapshot of the subject or topic being studied at that particular time.

A) True

B) False

37. Most marketing research survey studies are cross section studies in nature.

A) True

B) False

38. A cross section study is a study that asks the same questions at multiple points in time

A) True

B) False

39. Gallup polls that tend to measure voter reactions to issues and candidates through the weeks leading up to the election are a type of cross section.

A) True

B) False

40. Online survey research is now the leading survey research methodology, primarily because it is faster and cheaper than any of the other alternatives

A) True

B) False

41. Research errors can be divided into two broad groups, known as systemic error and systematic errors

A) True

B) False

42.  Nonrandom error results from chance variation between the subjects surveyed and the population, or group, they are chosen to represent

A) True

B) False

43. Generally speaking, the more people that are surveyed, the less impact random error will have on the data.

A) True

B) False

44. systematic error results from a mistake or problem in the research design or the research process.

A) True

B) False

45. While reducing random error is important, systematic error is of greater concern

A) True

B) False