True/False

38. As has already been stated, the purpose of marketing research is to help managers by removing all uncertainty.

A) True

B) False

39. According to the text, the three major types of research designs are Exploratory, Causal, and Predictive.

A)  True

B) False

40. The goal of descriptive research includes helping researchers understand the situation and the problem being faced, as well as some possible solutions.

A) True

B) False

41. An exploratory study might seek to define the marketing research problem.

A) True

B) False

42. An exploratory study might seek to generate potential research hypotheses for testing.

A) True

B) False

43. A research construct states an expected research outcome relevant to one or more variables that seems reasonable in light of existing information.

A) True

B) False

44. Case studies are classified as causal research.

A) True

B) False

45. With the pilot study, researchers talk with a small group of individuals about a specific topic, exploring their thoughts and ideas in detail.

A) True

B) False

46. In a case study, a researcher may not know exactly what questions to ask.

A) True

B) False

47. In most cases, exploratory studies use numbers which allows for statistical and mathematical relationships to be examined and can usually be used to prove causality.

A) True

B) False