A resort employs _______ when it shifts the firm’s target market from singles to families

A resort employs _______ when it shifts the firm’s target market from singles to families. A resort employs _______ when it shifts the firm’s target market from singles to families.

A. multisegmentation

B. undifferentiation

C. customization

D. repositioning

2.   _______ occurs when resources of any variety are transferred between the parties to a transaction.

A. Commerce

B. Exchange

C. Marketing

D. Puffery

3.   A mail-order company that uses PRIZM employs _______ segmentation.

A. geographic

B. demographic

C. geodemographic

D. psychographic

4.   The items people own, the services they use, and the activities they engage in are byproducts of _______ actions.

A. networking

B. marketing

C. global

D. high-involvement

5.   Which of the following is an example of the concentration targeting strategy?

A. A tailor who individualizes each suit for each customer

B. A cruise line that advertises to families and singles

C. A toy manufacturer that makes some toys for children and some for adults

D. A retailer that sells gadgets for left-handed people only

6.   If fewer people can afford the cost of a college education, this will drastically impact consumer behavior. In a recent survey of college pricing, the College Board reported that “moderate” college budgets for in-state public colleges and private colleges for the 2015–2016 academic year averaged approximately _______, respectively.

A. $20,000 and $35,000

B. $10,000 and $30,000

C. $24,000 and $48,000

D. $15,000 and $40,000

7.   Which of the following is an example of demographic segmentation?

A. A shoe producer who targets the heaviest users of sandals

B. A newspaper that targets teenagers

C. A mail-order business that segments their market by Zip code

D. A restaurant that targets vegetarians

A resort employs _______ when it shifts the firm’s target market from singles to families

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